YUM CHA 姑蘇裡

Yum Cha is a New York restaurant brand inspired by a century-old Jiangnan culinary tradition. Rooted in Wuxi-style braised meats passed down through four generations, the identity blends heritage with a modern “tipsy dining” experience. The branding captures Jiangnan’s gentle, unhurried essence—
inviting New Yorkers to slow down, savour authentic flavours, and enjoy a refined yet approachable atmosphere.

Brand Identity
Poster
Restaurant

09/2025

SIHEYUAN: Feng Shui Architecture Unveiled 四合院：风水宅制

A bilinggual newsprint design, that showcase connect Chinese fengshui and tranditional chinese courtyard achitecture, let the audience through the folding way to unveil
the culture and story behind italso emphasis sinotypography as visual elements.

Editorial
Newsprint
Storytelling

05/2025

PRUNING MATTER

What does it mean to prune?

How can we explore the deeper
implications of pruning as a metaphor
for human relationship with nature?

Editorial
Thesis Design
Interaction

05/2025

OTHER ISLANDS BOOK FAIR

Other Islands Book Fair, a public event where publishing is approached as both a creative and collective practice.

The Other Islands Book Fair serves as a vital platform for local publishers, community builders, designers, artists, and creatives to come together and showcase their work. It offers a unique opportunity for the local community to engage with a diverse range of creative productions and interact with exhibitors who share a collective commitment to independent publishing

Brand Identity
Motion Poster
Book Fair

12/2024

IMPERFECT FRUITS

This project critiques society’s obsession with “perfect” produce by 3D-printing replicas of discarded ugly fruits. Instead of erasing flaws, the design preserves their imperfections—transforming what is undervalued in nature into lasting artifacts. Through digital and analog visual techniques, the work questions biomimetic marketing, beauty standards, and how we construct ideals of nature.

3d Printing
Photography
Motion

12/2024

THESIS RESEARCH PAMPHLET

Editorial
Design Research

05/2024

COCKLE’S BIRTHDAY

Go to the beach and look for cockles, pick them up and record what they look like, then leave them on the beach. I want to leave a trace of this action and amplify its voice,
leaving shells in place is actually one of the easiest ways to protect marine life and do your bit to save our oceans.

I printed the picked up shells in the form of
a 3d printing, it will be a copy of the cockle
and stay with me. The 3d print is applied
into the miniature book – Cockle’s Birthday,
to celebrate the life of this inconspicuous creature.

Artist Book
Poster
Production

20

FUNGI MANIA

Self-develop App Concept

Mushroom as a verb means to grow rapidly, and this meaning appeals to me. The mushroom is a fungal creature, small and unnoticed, but with great vitality and fertility. People's desires always flow freely in the dark. This is like mushrooms: if you shine the light of a true church on them, then desire may not grow at all. However, desires are meaningless if they are not put into action. This app allows users to understand their desires, face up to themselves and take actions to grow.

UI/UX
Self Development

2023

HAD Campaign

Departmantal elective courses campaign, design for increasing students engagement, applied for campus print, and digital display.

HAD Elective Courses Posters

Student Handbook 2024-2025

Brand System
Flyers

2024